Persuasion is the way people or companies will try to convince you to do them a favor or even purchase their product. It is used very often in today's urban world of advertisement. Often those funny commercials you see on TV are persuading you to recognise their product by using methods that are known to stick with the human brain for a long period of time.
These methods are:
Humor: There is not a day you do not laugh. companies can use this to their advantages by creating a commercial with humor included. I.E Click Link Here!
Macho: This might appeal to men more than women, no man wants to buy something wimpy. Generally Advertisements will include someone tough or big so the impression that if you purchase their product you will be tough! I.E Click Link Here
Friends: The iconic picture of best friend having a great time walking down the street with a product in their hands laughing and talking. This would appeal to people because it's the classic picture of friendship everyone wants to have. I.E Click Link Here!
Fun: Who doesn't want fun? People will buy products if it looks fun, add a smile to a commercial with people doing tasks and suddenly cleaning your house is fun. I.E
Family: Now we all have seen the Monopoly commercials with a family sitting around the dining room table having a fun game of monopoly. Often people will see this and think " Classic family bonding! I have to get it" I.E Click Link Here!
Nature: Think of a granola bar. Nobody wants chemical made granola bars. By adding nature infront of it, people will think it is better for you because that granola bar contains "natural grains and whole wheat", compaired to the others who are chemicaly made. The reality is they are made the exact same way. I.E Click Link Here!
Sexy: No one wants something dull. Most companies will add super models wearing exposing clothing to brighten up the commercial and attract attention to the add. This is a very effective method that companies use to make a profit. I.E Click Link Here!
Cartoons: Cartoon commercials are easy to make and you can make your character do whatever you want. That is why so many companies use it. As most would say " Who doesn't like a good cartoon?" These often appeal to kids because a large population of the shows they watch are cartoons. I.E Click Link Here! Caution, mild language!
Celebrity: A celebrity is usually someone popular or famous you look up to. Companies will pay these celebrities to appear in one of their commercials and talk great about why you all should have this product. Or companies will even just use them as people in the story line. I.E Click Link Here!
Wealth: Companies want people to think magical things will happen if you use their product. What does everyone want to be? Wealthy is the answer, if you say in a commercial " This will change your life and even make you richer" That is a huge attention grabber because it's giving someone a feeling that if i buy this i can be rich! By putting a nice car in the backround with someone speaking infront of it it gives the impression they are rich. I.E Click Link Here!
During a regular class session my class did a game invlolving two people guesing which advertisement falls under which catagory. It was a interesting game but a difficult one as well. The objective was to guess all ten before every other group in the class.
All video links were recovered from Youtube.com.
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