For this blog we were told to pick a advertisement that stood out to us and create a summary about it. for this blog I have chose the Chocolate Cadbury's Gorilla Commercial, because to me it uses the "Weird Factor". The weird factor is when somebody does or uses something so weird it sticks with us because we can't forget it.
To me this is a great advertisement that is extremely effective because last week when I first saw this during a class presentation I thought it was hilarious and even went home and told my parents.
Check out the video!
The humor in this commercial is because they put a Gorilla on a drum set to the song In The Air Tonight by Phil Collins, that is very unexpected! Also the expressions they had the Gorilla doing made it just that bit better. The weird factor made it stick with our heads even longer because you will never see that happen in real life.
I think the people who created this advertisement knew that humor is generally the best method for attracting attention and used it to their full advantage. That is how I believe they used persuasion in this particular commercial.
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